Benefits of Digital Signage in the Retail Environment:
Published : 2015-10-15    Views : 3900

Benefits of Digital Signage in the Retail Environment:


Today's retailers recognize the benefits of using digital and interactive displays in their branding and customer shopping experience. The technology allows shoppers to interact visually with products or promotions while still in the store environment, where actual purchasing decisions are made. Retailers are also leveraging the technology for employee training and, in the form of interactive kiosks, for self-service applications, wayfinding and guided selling.


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